Client: Wates Building Group Limited
GDA historically have had a strong link with the Wates Building Group of Companies, originally creating the Wates logo that became well known in the City of London and the UK. The project became the corner stone for GDA in the understanding of the complexities and demands of the construction and housing industry.
The logo had to be implemented over a wide group of the Wates operating Companies and over a two-phase process. Presentation seminars were made to Board of Directors, key office managers and site management, introducing the new Design Manual and how the various logo options worked within the many different formats, which was key to the smooth change over.
The nature of the Wates business quickly identified the important first phase, consisting of external main office signage, site signage, van-livery, advertising and main stationery items. The second phase allowed for an additional timescale to gradually merge secondary content such as signs, stationery and promotional back up content.