GDA have just completed a successful corporate branding project for Ruskin, an established company who have maintained a worldwide prestigious reputation in producing Land Rover interiors. This has been maintained by their unique craftsmanship and expertise to create individually crafted leather car interiors.
The design brief was to look at all the existing established logo elements and create a new smoother design feel that would bring the company onto a higher branding level.
GDA revised the established logo and created a tagline that encompassed the company vision – “Unique Handcrafted Interiors”.
It was also important to create a corporate branding label logo that would give an instantly recognisable confirmation of Ruskin’s finest British workmanship – “Guaranteed Ruskin Inside”, without causing any corporate confusion.
Ruskin Directors were very positive about the new branding design and launched a successful advertising campaign that has created considerable interest within the Land Rover Defender car industry.
